Added by on 2013-01-09

McDonald's Angry Birds Outdoor Slingshot Display (China)

In 2012, Rovio, the maker of the wildly popular game, Angry Birds, decided to team up with McDonald’s to promote its games in China. Here’s was the result. According to a McDonald’s press release, customers could vote on which of the 1,500 branded location would host a giant slingshot “to protect McDonald’s food from the pigs.”

Angry Birds McDonald's China

TBWA Shanghai helped Rovio invision and implement this impressive ambient advertising campaign, which involves online media, outdoor ads, and location-based promotions that provided gamers with extra power-ups when they play Angry Birds on their iPhones in McDonald’s.