Added by on 2013-02-21

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The Bristol-Myers Squibb “One Life” HIV awareness campaign in 2009 was quite impressive in it’s shocking public service announcements with posters and print ads. Québec agency Bleublancrouge worked with Bristol-Myers Squibb Canada on this One Life awareness campaign to call attention to HIV and was aime dat encouraging everyone— gay, straight, male or female to get tested for HIV.

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