Added by on 2013-02-21


The Bristol-Myers Squibb “One Life” HIV awareness campaign in 2009 was quite impressive in it’s shocking public service announcements with posters and print ads. Québec agency Bleublancrouge worked with Bristol-Myers Squibb Canada on this One Life awareness campaign to call attention to HIV and was aime dat encouraging everyone— gay, straight, male or female to get tested for HIV.