The Thai Health Promotion Foundation ran this outdoor anti-smoking promotion with help from Oglvy Thailand. It’s amazing how a child can put things in perspective for us all. In the video, a kid asks smokers on the street “for a light”, while holding a cigarette in his hand. The looks on these adults faces and their comments are priceless. Whether you smoke or not, this will send a very clear, important, and somewhat emotional message.

Leave a Reply